Welcome to my Blog!

Marketing & communications advice for the savy entrepreneur.

     

Marketing Essentials: Email Marketing

Marketing Essentials: Email Marketing

I know what you’re thinking. Why send emails when you can use social media? I get it. Social media is easy, its popular and its trendy. It’s sexy! In the meantime social media’s less popular little sibling, email marketing, hasn’t received the same hype or buzz. But to ignore it’s potential is a mistake. And I’ll tell you why…

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Consumer Purchasing and the Role of Perception

Consumer Purchasing and the Role of Perception

How many ads do you encounter each day? It’s way more than you think! According to SJ Insights, the average person is exposed to anywhere between 3,000 – 20,000 ads. Surprised? With this type of competition it is vital for marketers to adapt essential... read more
Making your first WordPress blog post

Making your first WordPress blog post

Starting your blog can be both an exhilarating and daunting task. Where do you start? What do you write about? Will anybody read it? Once you have your blogging site and platform in place, it’s simply a matter of choosing an interesting topic and providing value... read more